New UK Building Regulations: How Solar Companies Can Stand Out with Videography
New UK Building Regulations
The UK’s building regulations are undergoing significant changes with a strong push toward renewable energy solutions like solar PV. Recent updates to Part L energy efficiency regulations have led to a sharp increase in solar panel installations on new homes. In 2023, only 13% of new builds had solar panels. By 2024, that number had jumped to 42%. As the government considers making solar panels mandatory under the Future Homes Standard, solar companies have a major opportunity to grow but so does the competition.
With more companies entering the market, standing out is becoming increasingly difficult. One of the most powerful ways to differentiate your solar business is through high quality videography that showcases your projects, your team and your customer success stories.
The Power of Video Marketing for Solar Companies
1. Showcase Your Projects with Stunning Visuals
Potential customers want to see proof that your installations are high quality and reliable. A well produced video can take them through the entire process from site assessment to installation, showing the craftsmanship, technology and efficiency of your work. Drone footage can highlight large scale solar projects while time lapse videos capture the transformation of a property as panels are installed.
2. Introduce Your Team and Build Trust
Solar installation is a significant investment for homeowners and businesses and trust plays a crucial role in the decision making process. Featuring your team in videos whether through interviews, behind the scenes content or “day in the life” segments humanizes your brand and helps potential clients feel more connected to your company.
3. Leverage Customer Testimonials
Nothing speaks louder than a satisfied customer. Video testimonials allow potential clients to hear directly from homeowners or businesses that have benefited from your services. Seeing real people talk about lower energy bills, sustainability benefits and smooth installation experiences builds credibility and reassures prospects that your company delivers on its promises.
4. Differentiate with Storytelling
Facts and figures are important but storytelling is what makes your brand memorable. A compelling video can tell the story of a customer’s journey, why they chose solar, how it has impacted their life and why your company was the right choice. This emotional connection makes your brand more relatable and persuasive.
5. Boost Your Online Presence and Lead Generation
High quality video content is not just engaging, it is also great for SEO and lead generation. Posting videos on your website, YouTube and social media platforms increases visibility, improves search rankings and drives more inquiries. Short form videos can be used for social media ads, educating potential customers while directing them toward your services.
How to Get Started with Professional Videography
If you are in the solar industry and want to elevate your marketing, investing in professional videography is a smart move. A well executed video strategy can position your company as an industry leader, making it easier to attract new clients and stay ahead of competitors.
At Westcliffe Landings Ltd, we specialize in creating bespoke video content for the solar sector, capturing everything from large scale commercial installations to residential solar projects. Whether you need drone footage, customer testimonials or a full brand story, we can help you showcase your company in the best possible light.
Want to see how professional videography can transform your solar business? Get in touch today.
